Phuket Hotels Association welcomes new management staff

Press Release

Bjorn Courage was named as the association’s President and Sumi Soorian was promoted to the function of Executive Director, whereas long-term leader Anthony Lark will proceed to function a Senior Advisor

PHUKET, THAILAND: The Phuket Hotels Association, a non-profit organisation with 72 member properties has launched into an exciting new period with the appointment of a model new senior management team.
Bjorn Courage, General Manager of the InterContinental Phuket Resort, who has greater than 25 years of experience within the hospitality business, has been named because the Association’s new President of the Phuket Hotels Association, succeeding founding President, Anthony Lark, ex-General Manager of Amanpuri, Trisara, and now Executive Director at HMD, Shinta Mani and Bensley Collection motels.
Sumi Soorian, who has been with the Phuket Hotels Association since its foundation in 2016 and most just lately served as Development Director, has additionally been promoted to Executive Director. A marketing and communications skilled who specialises in project management and enterprise improvement, Sumi graduated in the USA and has worked in a quantity of countries, together with Australia, China and Thailand.
Bjorn moves into the position of President at a time of optimism for Phuket’s tourism and hospitality trade. The island was one of many first Southeast Asian locations to securely reopen to international guests when it launched the revolutionary “Phuket Sandbox” programme in July 2021, and its resorts and resorts at the second are gearing up for a powerful restoration in the winter excessive season and beyond.
There could be few more certified people to guide this proactive organisation than Bjorn. During the course of a 25-year career, he has labored with many of the industry’s most iconic brands, including IHG, Hilton, Waldorf Astoria, Six Senses, and Mandarin Oriental. He also successfully accomplished Cornell University’s Executive Leadership programme. “During these preliminary occasions of recovery from the Covid pandemic, I am proud to serve our member hotels, communities and vacation spot to the best of my ability. I will strive to continue and further evolve the essential work carried out by the association, working teams and member resorts to-date, particularly in regard to our association’s three key pillars: Marketing, Environment and Education. Thank you to Anthony for his leadership since the inauguration of the Phuket Hotel Association and for persevering with to serve the Association as Senior Advisor,” Bjorn commented.
Since driedfruitthailand was founded in January 2016, the Phuket Hotels Association has grown to symbolize seventy two of the island’s high internationally-branded and impartial luxurious and midscale motels and resorts, comprising simply over 12,000 rooms. Each of these members has made a dedication to the vacation spot and, through the Phuket Hotels Association, are actively investing in a sustainable future through long-term environmental and academic initiatives.
Anthony Lark will proceed to serve as a Senior Advisor to the Association, alongside Bill Barnett, a founder of the Phuket Hotels Association and Managing Director of C9 Hotelworks, David Keen, CEO of QUO, David Johnson, CEO of Delivering Asia Communications, Boon Yongsakul, Chairman of Boat Pattana, and Saharat Jivavisitnont, Executive Director at Jee Teng Hospitality Group.

For further information and high-resolution photography, please contact:
Bjorn Courage President Phuket Hotels Association E-mail:,
David Johnson CEO Delivering Asia Communications E-mail: Website:

Phuket Hotels Association

The Phuket Hotels Association is a nonprofit organization comprising a broad spectrum of resorts based in Phuket. Our aim is to promote a well-rounded, dynamic image of Phuket to travellers from all over the world by celebrating the diversity of Phuket’s natural sources and vibrant culture, whereas at the identical time offering academic scholarships, environmental initiatives and different community-based activities to help nurture and develop Phuket’s standing as one of many world’s most sought-after locations.
Phuket Hotels Association members are as follows:
Absolute Twin Sands Resort & Spa, Amanpuri, Amari Phuket, Anantara Layan Phuket Resort, Anantara Mai Khao Phuket Villas, Anantara Vacation Club Mai Khao Phuket, Andaman House Phuket, Andara Resort & Villas, Angsana Laguna Phuket, Banyan Tree Phuket, Best Western Patong, Best Western Plus The Beachfront Rawai, Boat Lagoon Resort, Burasari Phuket, Cape Sienna Phuket Gourmet Hotel & Villas, Centara Grand Beach Resort Phuket, COMO Point Yamu, Courtyard Marriott Phuket Town, Dewa Phuket, DoubleTree by Hilton Phuket Banthai Resort, Dusit Thani Laguna Phuket, Four Points by, Sheraton Phuket, Patong Beach, Grand Mercure Phuket Patong, Hilton Phuket Arcadia Resort & Spa, Holiday Inn Resort, Phuket, Hyatt Regency Phuket Resort, InterContinental Phuket Resort, JW Marriott Phuket Resort & Spa, Kalima Resort and Spa, Kata Rocks Resort & Residences, Keemala Phuket, Kudo Hotel Patong, Le Meridien Phuket Beach Resort, Maikhao Dream Villa Resort & Spa, Centara Boutique Collection, Mangosteen Ayurveda & Wellness Resort, My Bea

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