Thailand homebuilder Seacon goals for 28% gross sales development in 2022

Thailand homebuilder Seacon Company Limited announced it expects a 28% enhance in earnings for 2022, hoping to make a staggering 2.four billion baht in gross sales, because it prioritises luxury and high finish properties. The bold gross sales target comes as Thailand’s first homebuilder company celebrates its 60th anniversary this 12 months.
Last year Thailand’s homebuilding enterprise significantly improved with a market worth of 20 billion baht, a 67% enhance from 12 billion bathtub in 2020, compared to 2.5 billion in 2019, said Seacon Managing Director Manu Trakulwattanakit.
Nearly 2 billion of Seacon’s estimated 2.4 billion baht in sales are projected to come back from Seacon directly, with another 500 million coming from Seacon ID, a homebuilding company established last yr to focus on self-build house customers with their own concepts. Covert for the yr are more than 1 billion baht greater than its 1.3 target for 2017, which exhibits simply how confident the company has become despite two years of a pandemic financial system.
“Key engines this yr remain the upper-end segment, that means models priced greater than 7 million baht. Last year, this section noticed progress of greater than 85% from 2020. … Demand from those that desire a self-built house in their own type is on the rise.”
In 2021, Seacon racked up 1.88 billion baht in gross sales, a 41% enhance in comparability with 1.33 billion baht in 2020. Seacon ID added an extra of 180 million baht to the company’s income, with nearly all of sales coming from high-end models costing greater than 20 million baht.
The majority of the sales (55%) last year got here from giant houses with an space of 351 sq. metres or bigger. Medium housing (35%) came in second with an area of 200-300 square metres, whereas smaller items of 200-350 sq. metres accounted for 13% of total gross sales..g

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